The Research On Selection Of Hunan Chain Retail Trade's Distribution Models

Chain management business model as a rapid development in Hunan, Hunan increasing number of chain system, chain continues to expand the field, expanding the scope of chain business, Chain retail economic development in Hunan increasing role in the growing. At the same time, Logistics and distribution chain of retail development and the development is not synchronized, Hunan chain of retail distribution system is still in its infancy,Tthe current distribution method is relatively backward, inefficient distribution, Most retail chains one-sided pursuit of economies of scale, ignoring the research of modern logistics and distribution patterns and logistics systems, the leading retail chains in the absence of core competitiveness. Based on this case, this is the choice of chain type of retail distribution and spread out a series of research, and analyses aimed at the chain of retail distribution patterns , and problems on the basis of the chain of retail different stages of development in the distribution patterns to choose to be on the ball rolling, and more people in the field of study.This paper introduces the first retail distribution chain on chain theory, Including the retail sector, hunan chain retail growth stage, the retailing chain store in the distribution of the core: logistics distribution by retail chains to the scale of economic returns, and logistics distribution can be obtained at retail chain effects, Logistics distribution chain management can improve efficiency. in the retail. And retail distribution chain analysis of the model of the status quo basis, pointed out the chain of retail distribution patterns to exist. Then put the chain of retail at different stages of the growth of alternative distribution model, in a comprehensive analysis of the chain effect in the retail distribution patterns of the logistics of the factors, by establishing a hierarchical model select the analysis of the distribution and retail enterprises. This is the key lies. Last through case studies, collecting Better-Life Commercial Chain Share Co,. Ltd (hereinafter is BBG), some of the data and information processing and concluded :Better-Life Commercial Chain Share Co,. Ltd (hereinafter is BBG)should first self- logistics, through the Better-Life Commercial Chain Share Co,. Ltd (hereinafter is BBG)of case studies for the distribution chain retail distribution patterns to choose the borrowing. Article about the present the retail distribution patterns of chain is the coexistence of the chain, distribution and retail enterprises which to choose a dynamic, Hunan chain retail distribution patterns of enterprises to expand the scale, Chain retail enterprises should be the immediate elimination of the logistics distribution pattern has the right of access to distribution and retail enterprises. Hunan chain retail only in different stages of the growing constantly adjust distribution model, so that more conducive to the retail business chain.