| The article will analyze the business environment of KUKDO Chemical (Kunshan) Co., Ltd. based on some brief survey of Chinese Epoxy & Polyol industry. After that we can conclude that to compete in commodity market will lead to fewer profit margins. Then we apply management tools such as SWOT analysis on KUKDO Chemical (Kunshan) Co., Ltd. and its competitors. Through this we can figure out that comparing with local competitors, KUKDO Chemical (Kunshan) Co., Ltd. has better product quality and better service, and KUKDO Chemical (Kunshan) Co., Ltd. has quicker response to market comparing with MNC competitors. So KUKDO Chemical (Kunshan) Co., Ltd. can develop new market with these strengths. Under guidance of this strategy, we pick composite material market in Epoxy section and adhesive market in Polyol section as target market segment. Also we discuss how to integrate existing sales network of KUKDO Chemical (Kunshan) Co., Ltd. after the market developing activity has started. Finally we give some advice on the long term strategy of KUKDO Chemical (Kunshan) Co., Ltd. in the article. |
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