A Research On Personal Financial Service And Product Of Commercial Banks In China

The personal financial management business of the Commercial Banks provides the services to the individuals. They provide comprehensive professional financial services like financial analysis financial planning investment advises and asset management. Service process helps the clients to realize assets hedge or value-added, asset management is the most important in the bank financing business. The personal financial management business of the Commercial Banks can be divided into financial management consultancy services and comprehensive financial services. Personal Financial Services firstly appeared in the U.S. then rapid development happened in Europe and Asia's Japan and Hong Kong economic developed countries. It has become the mainstream business of the world's major commercial banks, a business development direction and Long-term strategy in the future. With the rapid development of our national economy, the residents' investment and financing ability enhancement, financial service demand also increasingly diverse. The personal financial management business has be a key in the development of commercial bank.The rapid growth of the national economy in China lay on a solid economic foundation for the development of personal financial services. Chinese residents wealth growing, more and more people join the rich class, produced a broad range needs of the personal financial management business, as times developed, commercial bank management environment have also changed, the traditional debit and credit cannot keep pace with modern bank earnings pace, therefore, positive to develop the personal financial management business will improve China commercial bank assets structure, expand the source of bank's revenue.The introduction of this paper introduced the writing background, purpose and meaning, the whole idea of account writing framework. in the second chapter, basic concepts and relevant classification is presented, bank financial development at domestic and abroad are summarized in chapter three, chapter four introduced our commercial banks financial status of the produce release by two aspect RMB and foreign currency financial products. By the collection of data in recent years, the present situation outlined. In the chapter five, financial product innovation is analyzed, some suggestion is given. The last part of the paper, according to business and financial products analyzed above, put forward some Suggestions to the bank financial business and financial products development.This paper is characteristic of the comprehensive analysis on the development of our Commercial Banks' finance business, reveals the status of our financial products by gathering Chinese commercial Banks' financial products data in recent years. Analyzed the bank of China's finance business and its core financial products, Make the comprehensive understanding in our bank financing business and financial products, the development of the bank financial Suggestions in the future were put forward, Our country commercial bank financing business although start lately, but the speed of development embodies the financial management business is in the important position, also will become one of the most important aspects of the banking competitions.