The Research Of Credit Management Countermeasure To Network Group Buying In China

Business to team on net has been 2 years since its emergence, It takes on explosive development during these 2 years, and entrepreneurs have seen the tremendous business prospect, while there exist many problems in itself including the businessman, enterprise, consumer and the government, Especially the net is virtual, and the information between the participants is asymmetric and uncertain,followed by the lack of integrity which is the basement of the business on net。In this way, the investigations about the integrity management and the corresponding solutions have become an important subject on the development of B2T.This text begins with the characteristics analysis, the development and the existing problems, aimed at investigate the integrity problem. The statistics report of China Internet Information Network Center shows that the quality of the product and the service and the network security has always been the chief problem in the whole process of the online transactions. These have seriously hindered the development of the industry, to explore the theoretical roots in depth, we may see the main problem—the information between the two parties to the transaction is asymmetric. This problem exists in all markets. It differs only in extent. The online market has its own specificity of once transaction, aggravating the extent, also adding much more transaction risk. In connection with such circumstance, this text tried to make a non-cooperative game analysis on relative parties under different conditions, including the incomplete information dynamic game between the buyers and sellers, the complete information static game between the government and the parties to the transaction. In addition, we also make a cooperative game analysis, making a brief introduction of the benefits distribution among the alliance.It depends on the improvement of the integrity management system to reduce the phenomenon of the asymmetric information. This text goes from the actual situation in China in order to construct the integrity management system in which the third party is the core, the supervision and excitation of government, industry and the society is the supplement. At last, the text put forward some relative suggestions, hoping for some references to the development of the industry or even Electronic Commerce.