China's Tourism And Catering Enterprises Green Marketing Strategy

Recently, with the rapid growth of the economic and the standard of living, the environment of the living had been seriously damaged, and the human life had been endangered either. In this situation, green consumption is advocated, more and more voice is about going the way of sustainable development. All fields of the industry has began to concern for the environment. At this situation, tourist hotel enterprises also had to think about their own development in harmony with the environment issues. On the basis of this, tourist hotel enterprises has put forward that make the way of the green marketing on the basis of sustainable development strategy, and only this is the inevitable choice.In this paper, firstly, it has introduced the formation and development of green marketing, analyzed the connotation of green marketing and its reason of coming into being, we believe that it is necessary to use the concept of green marketing in the tourist hotels enterprises scientifically. After the analysis of the actuality and some major problems in the current green marketing of tourist hotel enterprises in our country. Based on this, it made a number of targeted solutions, the strategic ponder provide some valuable suggestions for China's tourist hotel enterprisers to develop green marketing.