The Study Of Automotive Supplies Dealers Service Marketing Strategy

As market competition intensifies, the ability to implement a competitive service marketing strategy, related to the automotive suppliers'development and the future. This study of service marketing direction to A Company, the use of scientific research methods in marketing theory related services under the guidance of the service sector of automobile products A company's environmental analysis and SWOT analysis, diagnosis out the main problems of A Company's services marketing, market segmentation selected by the company goals, identify customers occupy the mind of the main positioning strategy, the company raised service marketing strategy and the implementation of safeguards.Specific advises on A company's service marketing strategy in the traditional 4P marketing mix based on the support, the paper focuses on the theory of post-7P 3P, namely people, physical indent and process strategy. A company's people strategy, need to optimize the recruitment process, set up a "wolf official training camp", improve the incentive mechanism; in the physical indent strategy, need to set the internal image of the display area, the construction of the flagship store, to help establish automotive supplies 4S shop "stores in the shop ",open" experiential marketing area ", and set up a" auto supplies customer club ", etc.; in the process strategy, need to improve and refine the SOP (standard operating procedure) system, strengthen customer relationship management.Service marketing strategy to ensure the smooth implementation of the A Company, A Company and other automotive supplies dealers should establish and improve the corporate system, customer satisfaction, technical support and other aspects of the implementation of safeguards to ensure the company's service marketing strategy to achieve the established effect.