| Home Automation System is another business line nowadays. Compare with other ordinary home system, it is more safety, more comfortable, and high quality of living standard. At the same time, Home Auto is just adopted to the trends of Environmental protection of the whole world. All these proves that Home Auto. Will has big market potential. And with the developing of Chinese Economy, the people's living standard is getting higher and their demands are also getting higher.Though Guan Lin Company which is one of the fewer leaders on the Smart Home market has great advantages on the techniques and product resource, has not yet developed the market. The reasons are that the wrong design of formulate market strategy and analysis of market. It is urgent for Guan Lin to make effective market strategy to gain own market share.With the analysis of Home Automation Market in details, refining the target market and consumers, we can design the following market strategy:Product Choose and Redesign, the strategy which was only the mixture of brand of home automation product before, now would be changed as the series of design which meet the customer's demand on the basis of two or three high qualified product; Price Strategy which set the price standard according to the development of home automation market, and this price method should be flexible and changeable as demanded; Distribution Strategy is the strategy which distribution not only the wholesale but also end users and other product distribution channel, especially end users channel; Promotion Strategy and Service Strategy, set up before sale service, on sale service and after sale service. Hoping we can develop the market as soon as possible, so as we can gain the most market shares in the near future.We hope that we can give some advice to the company through series study of home automation market. And we really wish that GuanLin company would run the first on the home automation market in China. |
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