Study On The Development Status And Strategy Of Rural Tourism Industry In Jurong City

In recent years, rural tourism has gradually become a new fashion of people's life, rural tourism development is becoming the new growth point of rural economic development after the industrialization of agriculture. Rural Tourism plays an important role in the optimization and adjustment of regional tourism industry, promoting the adjustment to the industrialization of agriculture, expanding rural employment opportunities and sustainable development of society. Jurong has a rich rural tourism resources, if they are developed well, tourism development in Jurong can become better, which will expand new channels for promoting the building of new socialist countrysideThe thesis will be elaborated in six sections. The first section is an introduction, which provides an overview of the research background, the current study of rural tourism at home and abroad, the research methods and techniques routes used in the paper; The second section describes theories that can be supported for rural tourism development in Jurong, which provides the necessary theoretical basis for the development of rural tourism in Jurong; The third section describes an overview of the development of rural tourism in Jurong, and elaborates respectively from the background, content, status, advantages and other aspects in rural tourism development of Jurong; The fourth section analyses Jurong rural tourism market, focusing on the analysis of Jurong source markets, and analyses the advantages, disadvantages, opportunities and threats of Jurong rural tourism by using SWOT analysis, which elaborates the market demand and supply of Jurong Rural tourism in details; The fifth section is case analysis, which analyses the present situations, the measures being taken, and the problems meeting in the process of building the "Expo Park in Jiangsu Province", and gives some constructive suggestions on it by applying the example of the "Expo Park in Jiangsu Province"; The sixth section is conclusion and discussion, which proposes the strategies for the development of rural tourism in Jurong through the analysis.The thesis is written by referring to a large number of documents, the theory of sustainable development, the theory of landscape ecology, human-oriented theory, the theory of industrial economy, and the theory that people should coordinate with the land. The following points are proposed after a detailed argumentation:Firstly, the government should play a leading role and strengthen the integrated management; Secondly, to increase the restructuring of rural tourism products; Thirdly, adhere to the "localization", and introduce the external resources reasonably; Fourthly, to increase the planning intensity for the subject of rural tourism; Fifthly, to be oriented the global market and increase network marketing; sixthly, to improve the quality of the operators and enhance the business integrity of rural tourism enterprises.