| With the continuous development of the socialist market economy,the economy of China has integrated gradually into the global economy tide。Now,Chinese companies are facing more intense competition and more rapid knowledge-based economy,so the key to success depends on its ability to develop market-oriented production strategy,and according to the various production departments and different roles for effective interaction with the manufacturing operations。In order to effectively deal with the hitting of financial crisis,our country are increasing infrastructure investment。A large number of basic design and construction of fixed assets investment increases the demand for coal and other energy,in the same time,the demand for coal mining equipment is growing。High profit makes many construction machinery manufacturing enterprises turn to boring machine manufacturing,coupling with the continuous deepening of reform and opening up,a large number of foreign construction machinery manufacturing enterprises to seize the Chinese market。Domestic construction machinery industry is becoming more competitive。Sany Heavy Equipment Co., Ltd. as a wholly owned subsidiary of Sany Group subsidiary specializing in the production is mainly used in coal mines,Large-scale coal mining shearer,boring machine,coal hydraulic support,scraper conveyor and other products。Facing the fierce market competition,the production and sales of Sany Heavy Equipment Co., Ltd. downward trend ,and market develops difficulty。If Sany Heavy Equipment Co., Ltd. in the fierce market competition in an invincible position,and wants to complete the business development of the expected sales target,We must proceed from their own production practices of production operations of past experiences and lessons, and must learn from foreign advanced construction machinery manufacturing enterprises of successful experience to develop the actual production for their own business development strategy.In this paper, Sany Heavy Equipment Co., Ltd. for the study。First, Paper describes the background and significance of topics,and points which countries in the construction machinery manufacturing technology development and research on self-reliance and independence to the active introduction of foreign advanced technology of the dual strategy,on the one hand lots of manpower, material and financial resources for construction machinery manufacturing technology development and research,and on the other hand through the purchase, development and other forms of cooperation and actively introduce foreign advanced manufacturing technology。Second,Paper makes a full description about Sany Heavy Equipment Co., Ltd and boring machine production,So making a production strategy for the boring machine to lay a solid foundation for the system。Third,Paper analyzes the macro environment (including economic,social,environmental,legal and technical aspects of environmental factors) of boring machine production of Sany Heavy Equipment Co., Ltd. And on this basic paper analyzes the competitive environment (including the existing competitors,suppliers,consumers,potential entrants,substitutes) of Sany Heavy Equipment Co., Ltd. And through the SWOT matrix of Sany Heavy Equipment Co. boring machine products are facing the internal strengths and weaknesses and external opportunities and threats analysis for the standardized。Fourth,according to the actual production of Sany Heavy Equipment Co., Ltd and the macroeconomic environment and the competitive environment of boring machine production,Paper proposed production of strategic design of boring machine of Sany Heavy Equipment Co., Ltd。From R & D management strategies, production cost management strategy, production quality management strategy in terms of boring machine production company to make recommendations。Finally,In order to protect Sany Heavy Equipment Co., Ltd boring machine designed to produce the smooth implementation of the strategy,Paper presents a complete system of incentives and training recommendations。... |
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