Research On The Development Of Rural Tourism In Heihe

Rural tourism originated in 1885 in France, a large-scale development began from the 1880s. As the sustained and rapid economic growth in China, people's living standards greatly improved, diversified vacation system comes to mature, and the consumption concept is increasing , our country's tourism market is undergoing a structural upgrade: the traditional tourism gradually lose its market dominance, rural tourism representing the values of modern tourism has became one of the new hot spots.Heihe lies in China's northeast border, is rich in tourism resources, excellent geographical conditions, a wide range of source markets. Based on previous studies, this paper, based on hierarchy of needs theory, theory of sustainable development, tourism cycle theory and the Experience Economy Theory ,applies the literature analysis, field survey method, SWOT analysis, etc. makes the summarized and exploratory research on the concept of rural tourism, rural the principles and significance of tourism development, rural tourism development model and its main types. This paper analyzes the features including that the rural tourism rural tourism dependent on the original ecological environment, rural tourism model relying on area-based, scattered layout of rural tourism, small scale, the modernization of agriculture getting into the rural tourism development and point out the internal strengths and weaknesses, external opportunities and threats in the development of rural tourism in HeiheThen the paper makes an empirical analysis on the typical rural tourism development in Jinhe Farm in Heihe. On the basis of the type of tourism,this paper analyzes the profile of Jinhe Farm, summed up the development experience of Jinhe River farm.In this paper, based on problems in the development of rural tourism in Heihe , the paper points out the following four main measures and recommendations: First, to make use of advantages to develop rural tourism in Heihe. By using of resources, it should construct characteristic rural tourism, by using of regional advantages, it should integrate rural tourism routes, by using of source strengths, it should establish rural tourism brand. Second, improve the quality of rural tourism. Strengthen the infrastructure construction, improve the quality of tourism services, the introduction of tourism professionals, focusing on training employees, liberate the development of ideas, and develop new products, make adjustment to tourism planning enhance rural tourism and cultural connotations. Again, take the opportunity to forge Rural tourism market in Heihe. It is suggested to do well market research and establish the target market, strengthen publicity efforts, shape tourism brand image, while taking measures to handle the problem of tourism seasonality. Finally, actively respond to the challenges, to protect the sustainable development of rural tourism in Heihe, to improve the structure and system, to improve competitiveness, to introduce insurance mechanism, enhance the anti-risk ability, scientific development of tourism, to ensure that economic and environmental sustainability.