The Relativity Of The Chinese Listed Company Social Responsibility Report Quality And Financial Information Research

During 2009, the number of Chinese enterprises social responsibility report increase remarkable, which is about 2.48 times compares to the number reported during 2008. It means that the social responsibility in Chinese enterprises made big progress. The reason behind this fact is that large numbers of articles about social responsibility report and analysis have published in high density. By 2009, more and more corporations aware that social responsibility has significant influence to the corporation, and aware the core of a corporation is no longer just for economic development, business information and other intangible resources gradually become dominant factors. Actually the business environment in the past 30 years has changed dramatically, and the present financial report in financial accounting system is not adapted to this trend, the focus of the historical financial information was subsequently increased. Thus, the annual report of enterprise should unify both Social responsibility and financial reports.The report of corporate social responsibility comes of their business environment report, the concept of civic responsibility developed rapidly. As a comprehensive and non- financial report, the report of corporate social responsibility reflects the relations between its economic activities and special interest groups in the society and the overall impact of economy, environment and society. In addition, the report carries out comprehensive reflection of its social responsibility. The report of corporate social responsibility is not only the interests of the relevant parties to evaluate corporate social, but also the important tool to help the enterprise to advance its the social responsibility system.During 2010, there are more than 700 social responsibility reports are issued, although the number of social responsibility report increased, but the lack of a recognized evaluation and monitoring standards lead to many problems. One of them is the quality of social responsibility report.The paper try to investigate and study the conjunction between social responsibility reports and financial reports with those following purposeHope that the importance and influence of social responsibility report to be viewed as important as the financial report in an enterprise.Hope that more and more enterprises issue their social responsibility report and increase the quality and quantity of social responsibility report.Hope enterprises not only issued the social responsibility report, but also pay more attention on social responsibility, and make the social responsibility as long-term development objectives of the enterprise.Hope to use the social responsibility report as the basis to develop more useful information about social responsibility and more potentially information.This paper is based on the "three layers of the" theory, the interests of the relevant parties and the responsibility of hierarchical theory. Based on these theories, and a lot of relevant documents, the study had been established in accordance with the following qualifiers:Pick out the 2009 and 2010 social responsibility reports and do a comprehensive assessment report; use financial information disclosed in those reports as a studying point to unify the information of social responsibility report and financial reports; lead the direct investors concerned with the company's social responsibility and the impact of non-financial information.In a nutshell, the paper is divided into two major parts. the first part of the paper is a comprehensive assessment about the social responsibility report of those selected enterprises:The data is from Corporate Social Responsibility research of china 2009. The second part will use the software to find analysis usage and role of the social responsibility report in selected enterprises. The outcome may disclose the relationship between social responsibility report and the financial information of a company, under equal conditions, the profit level should be taller and the other hand, the financial performance of excellent company, the social responsibility information disclosure of quality should also be higher.In the process of writing, I find there are many problems of Chinese enterprises social responsibility report, like to report quantitative targets have low level of coverage, low international level,, without the risk and etc., which are covered in the first part of the review.The second part of this article tries to find the relativity of the social responsibility report's quality and financial information. First, calculating the corporate social responsibility to report quality and will be interpreted as a variable, the study consists mainly of the variable is explained variable explained variable (scale, the financial lever, policy, the interest rate of growth, main, net profit, and then finance and control of the variables demand for social responsibility of the enterprises, whether it is sensitivityCSR=α0+α1SRS+a2STATE+α3SIZE+α4DEF+a5GOV+α6ROE+α7MBI +α8NP＋α9SEOAfter a single element analysis of linear analysis, a linear regression model and Yuan's analysis, the paper gets the following resultsThe coefficient of SIZE is plus. And The SIZE had a direct correlation with the CSR.The coefficient of DEF is negative. And The DEF had an inverse correlation with the CSR.The coefficient of GOV is plus. And The GOV had a direct correlation with the CSR.The coefficient of ROE is negative. And The ROE had a inverse correlation with the CSR.The coefficient of MBI is plus. And The MBI had a direct correlation with the CSR.The coefficient of NP is plus. And The NP had a direct correlation with the CSR.The coefficient of SEO is plus. And The SEO had a direct correlation with the CSR.The data used in this paper is from research database CSMAR 2010, combined with the stock market and the listed company, by choosing the characteristics of indicators and establishment of a linear regression model of $research methods, in considering the quality and control factors and the analysis of the company, and the financial lever, policy, the interest rate of growth, main, net profit and financing needs more about social responsibility of the report of the mass line, and analyze.to reflect the distinguish position of relevant interest group in influencing corporate social responsibility activities, and make the function of social responsibility report, as a new source of information disclosure of on the sustainable development and management, stand out, the paper made comprehensive assessments of 2009,2010 social responsibility report. The assessment based on non-financial information; link up the quality of social responsibility report and the listed company's financial information to investigate the influence profitable and non-financial information. The Report investigate the relation between the quality of social responsibility report and listed company's financial indicators and find the relations, which indirectly explain why social responsibility report can be used as a research report in the long-term development of the enterprise, also helping to further explore the social responsibility report on investment policy and the relationship between the social responsibility report and the management of investors.Then there are eight policy recommendations:Strengthen policy guidance and promotion; strengthen corporate social responsibility and social practice strengthen public awareness of social responsibility report; encourage the participation of relevant parties; encourage the communication between each parties to enhance the value of the report; upgrade report to the international level Continually; Investigate by third-partyThe last part of the paper summarized the limitation and innovation of the research. The study is confined to the number of useful data, also some influence factors are may not choose reasonable. In addition, the angle to this point may be limited, because few scholars concerned and studied before, so that some personal perspective may granted in.The innovation of this research is that the paper unified and analyzed the quality of social responsibility report and financial information, and explored the effect of social responsibility report on investment relationship management.