Research On Model Of Service Design Chain Partner Selection

With the rapid development of China's economy, service industry has become more and more important. However, since the needs of customers change quickly and become diversiform, the competition also becomes more and more fierce. Only those companies which can adapt to the altering demands and improve their ability of design, can survive and grow bigger. In order to achieve bigger share of the market, service companies have to cooperate with each other to improve their competitive power. Service supply chain has appeared in some service industry, such as travel industry, logistics industry and estate ervice industry. In service supply chain, core companies integrate the service products and provide integrative service to customers and therefore improve the competitive power of the service supply chain. However, the fierce competition demands further cooperation within service supply chain. It's necessary to establish the service design chain to shorten the time of design and improve the design quality.In order to establish a service design chain of high efficiency, the all-important task is to seek proper design chain partners. Some research on partner selection of manufacturing have been done, however none evaluation index has been founded on service design chain partner selection. This paper studies on the selection of service design chain partners, summarizes related theories on service design chain and bring forward the concept of service design chain and its traits. On basis of SERVQUAL service quality evaluation scale, a design partner selection evaluation index of service design chain is proposed and weights of indexes are calculated by G1 method. Then, a design partner selection evaluation index and model of partner selection used in period when some partners quit during the design task. In the end, a overall process model of service design chain partner selection is proposed and an example is proposed to explain the process of the apply of service design chain partner selection evaluation.This paper possesses important meaning to practice of service design chain partner selection.