Research On The Customer Loyalty Of Online Shopping Based On The C2C Mode

The rapid development of Internet technology, e-commerce applications in the cause of the rapid global spread, it brought about a revolution, breaking the limitations of time and space, profoundly changed the business channels and business models, changing consumer habits and shopping behavior as well as people's way of thinking. In China, e-commerce is rapidly affecting many people's lifestyles. With the means of payment, credit evaluation, logistics systems, the gradual improvement of facilities, as well as a growing number of Internet users in the gradual acceptance of online shopping and recognition, the size of C2C e-commerce market is expanding. C2C e-commerce model, because of its convenient, consumer-rich, personalized shopping randomness and demand to meet the unique charm attracted many buyers and sellers, after several years of market cultivation period, is being ushered in new period of development. And the market is expanding contrast, the C2C e-commerce business marketing tool is easy to copy, homogeneity of goods the state of competition as a result of increasingly fierce, the C2C e-commerce website and rely on the sellers in the C2C platform raised under a new challenge. Needless to say, in the fierce competitive environment, to establish and maintain customer loyalty, it is particularly important. Enterprise shall make its best efforts to make customer satisfied, obtain customer's trust, develop and consolidate the competitive advantage of customer loyalty. In the C2C e-commerce market, the customer loyalty is still gaining access to long-term sustained profitability and the key to development, but also the C2C platform, the seller made an important source of competitive advantage.In this paper, C2C e-commerce website and rely on the seller C2C platform for the study, C2C e-commerce model from the present situation of development, the traditional customer satisfaction, customer loyalty, customer value, consumer behavior and other relevant marketing theories based on analysis of the C2C mode of online shopping behavior, customer loyalty construct the network model, C2C mode network factors affecting customer loyalty formation mechanism of the model, and from two levels of C2C websites and online summary of targeted training C2C mode and maintain customer loyalty strategies for C2C e-commerce sites and the seller provides a theoretical and practical learning.