M International Convention And Exhibition Center Business Strategy Research

With the deepening of reform and opening up the impact of development and global integration, gradually increased, the exhibition market, rapid pace of development in China, but the exhibition market in China started late, the convention center due to lack of business strategy planning, making a number of poor operating efficiency Convention and Exhibition Centre.M Kunming International Convention and Exhibition Center is a modern National Convention Centre, with the gradual development of China's exhibition market, increasing competition within the industry, the exhibition project resources are increasingly tight, by the National Convention and Exhibition Center of the occupation of the region, M International Battle of the survival and development centers need to point dedicated analysis of business strategy, develop effective marketing strategy and implementation plan, adapt to market changes and enhance the core competitiveness and achieve industry development and innovation, while the reality of the Convention Center also has a certain for reference.This article mainly uses the generalized analysis method which the theory and actual unifies, carries on the business strategy analysis using the SWOT method to the M international convention center, the innovation spot lies in with the M international convention center actual unifies, proposes the practical and feasible business strategy plan.The thesis consists of five parts: Part I, Introduction. Proposed research background and significance, methods and structure, and introduces the literature review and a background of M International Convention and Exhibition Centre. The second part, M International Convention and Exhibition of the external environment. Describes the macro environment, industry environment. The third part, M in the internal capacity of the international exhibition. This chapter of the International Convention and Exhibition Centre M resources, organizational structure, core business and core competitiveness. Part IV, M International Convention and Exhibition Centre, SWOT and Management Strategy. SWOT analysis method using M International Convention and Exhibition Centre for the business strategy analysis, business strategy M International Convention and Exhibition Centre, a reasonable marketing positioning strategies and implementation programs. Part V concludes.