| Knowledge-Intensive-Business-Service (KIBS),those gathered to demand higher degree of knowledge,the modern information knowledge service industry those use the internet, the electronic commerce. It's product value is mainly manifested on the information service of the transportation and intellectual property rights, the customer interaction has more obvious characteristics and knowledge across, and need to higher professional technology level and the scientific research level as support. Chongqing Liangjiang New Area is our country inland areas the only state-level development and open new city, development of KIBS is about the very important meaning——not only effective integration regions the advantage resources, and can make the new industry layout more rationally.Although the new development of the two Chongqing KIBS have a certain regional advantages and environment positive, but there are still a restricted the disadvantages. China's rapid economic development in the background, how to find a core industrial advantage, embody and circumjacent area the difference of the economy, search for a competitor with side the development way of complementary mutual benefit, Chongqing need to constantly thinking and Liangjiang New Area must face to the actual problem.This paper comprehensive use of economic geography and strategic management theories and knowledge intensive business development theory and combining, at the conclusion of the Chongqing Liangjiang New Area knowledge intensive based on the development of the service industry, through the analysis of the external environment and internal environment, Chongqing Liangjiang New Area KIBS and its six major industry SWOT matrix analysis strategy, the Chongqing new city development that two of KIBS strategic choices and the strategic implementation of protective measures.This research is combined with the Chongqing Liangjiang New Area of two industry configuration and related industry planning, with "cluster", "core industry", "coordinated development" and "green development" as the two rivers and the new development of KIBS strategy guiding ideology, put forward Liangjiang New Area"one star five Industry areas"of Chongqing knowledge-intensive services development strategic framework, rely on Jiang Bei "financial center", take the development of modern logistics services, business services, science and technology, information and communications services, education training service and other five big industry. This paper put forward safeguard measures respectively from the government organization management, and trade promotion, enterprise operation: The government level requirements actively cultivate the economy growth pole of the two core functionality, continue to promote and implement the independent innovation, to realize regional linkage development and encourage policy innovation; Industry level required the administrative division within the joint development of the industry, promote each other, Regional highlight the key industry and leading enterprises, constantly perfect integration industrial chain, and in the new respectively two KIBS the main industry and put forward a concrete development strategic safeguard measures; The business enterprise level requirements of the Liangjiang New Area of KIBS enterprise pay attention to create brand, constantly expand the market influence, at the same time the resources integration, enhance competitiveness, but also pay attention to the originality investment in science and technology, improve quality of enterprise. This series of strategic safeguard measures will guarantee of the Liangjiang New Area of KIBS the effective implementation of the overall development strategy. |
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