The Research Of Opening Crude Oil Transportation Domestic Market Strategy Of Petrochina International Dalian Co., Ltd.

With the development of the domestic economy, China's crude oil consumption has fast growth, while the domestic crude oil transportion market has great development. Petrochina International Dalian Co., Ltd. (PIDL) was established in 2002, which is the largest trade branch in the Northeast of China National Petroleum Corporation(CNPC). PIDL has great superiority in the market of sales and storage of the crude oil, but never intervents the domestic crude oil transportation market which closely related the market of sales and storage of the crude oil. This thesis researchs the strategy of opening the domestic crude oil transportation market of PIDL.This thesis uses the methods of combination the theory and practice, also including the classic strategic management theory, strategic decision theory, PEST analysis, SWOT analysis and so on. Firstly, this thesis points the research according PIDL's background and the trouble. Secondly it analysizes the environmental factors of the company incuding the macro environment, industry environment and major competitors. Thirdly it makes the domestic crude oil transportation market segment from the route, tonnage, customers, other multi-angle region, and details the way into the market. Then it presents the PIDL's "SO" strategy using SWOT analysis and also points the company's strategic objectives and the differentiation strategy choice according to the company's present situation. Finally, this thesis points the measures and controlled mechanisms of the company's strategy with building the team, human resources strategy, marketing system and so on.This thesis has great practical value and presents a viable and important method for PIDL opening the domestic crude oil transportation market. The thesis also provides great theoretical basis for development of PIDL...