Research On Development Strategy Of Heilongjiang Best Co., Ltd.

Agricultural machinery industry in the new century, to ensure food security, countries have started large-scale subsidies on the agricultural, industrial growth is accelerating, competition is intensifying. With globalization, economic competition among countries, objectively requires countries have comprehensive competitiveness, national competitiveness must be reflected in the competitiveness of the industry, and in the competitiveness of enterprises. Agricultural Machinery Co. Ltd. Heilongjiang Best only in time to make strategic choices to adapt to the new environment in order to improve competitiveness, access to market opportunities, and continue to thrive.This thesis, according to business strategy theory, the use of PEST analysis, Porter "Five Forces" analysis, SWOT analysis method. By Best resource conditions in internal analysis, focusing on search for potential development opportunities Best a clear competitive advantage. Clearly put forward Best company strategic objectives. Accurately develop organizational restructuring, market positioning, cost leadership, brand management, supply chain management, personnel cultivation De Enterprise Development functional strategies. To protect the business development strategy to achieve a corresponding develop financial management, management information, institutional building, corporate culture and other regulatory safeguards, and include changes in organizational structure, marketing, brand management, supply chain management, operations management, human resource management functions, including measures and control strategies, including enterprise development strategies to ensure that the changing external environment in the optimization of controllable state.