Harbin Engineering University Science Park Development Strategy

Harbin Engineering University Science Park is a national science park, which is relied on Harbin Engineering University. It undertakes the mission and responsibility of promoting innovation and technology, fostering innovation and entrepreneurship and serving the society and economic development. After more than 10 years of development, Harbin Engineering University science park area reached 30 million square meters, which is composed of commercial trade, business incubators, research office and life supporting area. It has rapidly developed into full-featured and distinctive comprehensive incubator. Currently the science park has formed the development concept of industry characteristic, structure diversification and managed commercialization. It has made positive contribution to transformation of school scientific and technological achievements, enterprise incubation, and cultivation of innovative talents. It also has positive effect for the industry development and regional economic development. With the implement of 12th Five Year Plan, China's higher education and science and technology industry development has entered a new era. Under the circumstance of challenge and opportunity, the research on development strategy of Harbin Engineering University Science Park is particularly important.On the basis of related theory and method of enterprise development strategy management and managerial economics, internal environment and external environment of Harbin Engineering University Science Park are analyzed with enterprise strategic management theory, science park development theory and business incubator theory. Firstly, general environmental factors of science park external conditions are analyzed with PEST analysis theory. Opportunity and threat of science park development external environment is found with analysis of external technology environmental factors. Then strengths and weakness of internal conditions are summarized with detailed analysis of science park internal organization conditions. Based on the analysis, competitive advantages of Harbin Engineering University Science Park are expounded with SWOT model. The goal of characteristic development and diversified development is determined. Synthesizes the above analysis, the development strategy plan of Harbin Engineering University Science Park is formulated. Finally, implementation plan for complete the strategy development target is put forward. The corresponding control and security measures of strategy implements are also proposed.