Research Of Model And Mechanism Of Bankcard Industry Interchange Fees In China

Along with popularization of bankcards and POS transaction systems, people are experiencing the unprecedented change in payment methods and consumption habit. The bankcard industry is a bilateral market with network characteristic, the bankcard payment network is a complex transaction payment system involves four main parts, it needs effective price mechanism to attract all quarters to participate in the platform transaction and balance all quarters'benefit. The Interchange fees are the transform mechanism of balancing each party's cost and welfare. In recent years, Our country's bankcard industrial developed quickly, the consumers'card consciousness grows fast, it manifested the huge development potential, but it also exposed many questions in the developing process, the represented phenomenon is that payment using bank cards is refused for the grounds that the fees are too high in some region. If we do not in-depth analysis of the phenomenon timely, then the demonstration effect produced by it will hinder China's bankcard industry sustained and healthy development. On the basis of related theories and study at home and abroad this article mainly uses qualitative and quantitative research methods to make an exploring study to the formulation of interchange fee in our country bankcard market, and hope to provide certain support to the development of Chinese bankcard industry.This article mainly uses qualitative and quantitative research methods, to Chinese bankcard market as the research object at home and abroad, theory and model based on the research of our country, formulated the interchange fees made tentative research, hoping to for the development of Chinese bankcard industry offer some support. Finally, on the basis of the study, we give some policy suggestions to the interchange fee price customization of Chinese bankcard industry.