Case Study On Credit Card Bussiness' Boosting The Transformational Development Of Shanghai Pudong Development Bank

In recent years, the business of credit card, which is the critical partof boosting the transformational development, is playing an importantrole in the development of commercial banks in China. This dissertationis including three parts, as follows,Part1, including chapter one and two, is focusing on the review ofthe development of the business of credit card of Shanghai PuDongDevelopment Bank, and the critical roles of this business in thetransformational development of this commercial bank.Part2, including chapter three, is an comparison research on theadvanced case of American Express and China Merchants Bank. It iscritical for Shanghai PuDong Development Bank to learn from thoseadvanced practices.Part3, including chapter four, is an outlook on the development ofthe business of credit card, and five-year plan of the credit card center ofShanghai PuDong Development Bank.