Study On Competition In The Market Ecology Based On Evolutionary Game

After30years of economic market reforms, China's market ecology has experiencedtremendous changes. Market competition is no longer confined to the competition betweenenterprises. It is the internal competition of market ecosystem, its different sub-ecosystems andsubsystems. More and more companies participate in the globalization of competition in themarket by relying on their market ecosystem. However, owing to the affection of theconventional competitive concept and China's enterprises are at the bottom of the globalindustrial chain, product homogeneity is serious. Additionally, vicious competition and the trendof excessive competition appears. Some companies played the "price war","resource war","advertising war" in order to pursue their own profit to maximize. They even payed maliciousdamage and illegal competitive behavior. Consequently, they did not achieve the survival of thefittest but caused a decline in industry profits and social and economic disorder. Thus,market-competitive behavior now has become the focus of issues of common concern ofgovernment, business and the general public.Given on China's increasingly competitive market, unhealthy competition always takespalce. From an ecological point of view,the essay regards the market as an ecosystem andanalyse the evolutionary game of the competition in the market among government, business,public by using evolutionary game theory analysis tools. The author emphasises the dynamicadjustment process of the market eco-competitive behavior and analysises the equilibrium stateof the market competition and the evolution path of China. Taking a district of Beijing as a case,the author empirically analysis the competitive situation of the market ecology and point out thatthe presence of unstandardized market behavior, the lack of market supervision and the instabilityof consumer protection rights as well as deep-seated reasons in four areas of philosophy,institutional, legal and information. On this basis, the essay put forword some strategies andrecommendations on market competition from the view of government, business and public.