Local Advertising Business Competitive Environment And Strategic Analysis

We have seen the advertising industry faces enormous opportunities through the rapid development of China's advertising industry since 2000, especially from the 2008 Beijing Olympics and the 2010 Shanghai World Expo. Forrest Didier, Managing Director of Asia Pacific of Nelson, said China's advertising industry will maintain 9 percent growth rate in recent years. He predicted that China will catch up with and surpass Japan as the world's second largest advertising market in the next 7 to 10 year. At present, China is the world's fifth largest advertising market, but the next 10 years, more competitive, because until 2004, the world's five major global advertising group has been set up in a huge number of branches and offices, in addition to traditional outside the U.S. and European markets, have access to rapid economic development in Asia Pacific and Latin America, even Africa, have their offices. Five largest advertising group in the world within the context of advertising, marketing, public relations, networking, customer relationship management, consulting and other services, in more than 100 countries have set up separate subsidiaries and offices in order to start thinking localization of international operations.In this context, local advertising companies, especially small and medium local enterprises to advertising advantage inherent in the case of access to development, and strive to share? This issue has a cross in each love tanks advertising industry, in front of people in the advertising industry. This paper analyzes the local advertising industry development status and characteristics, to understand the problems of self itself, then insight into competitors - International advertising company in the country's development status and circumstances, so that local businesses pay more attention to the changes in the competitive environment, prepared to deal with, and by PORTER five forces model analysis, SWOT analysis, strategic depth analysis of the domestic advertising companies to survive the environment at this stage - to Wuhan, where the advertising industry, I conducted a case study to understand themselves and look to the future, the future of local advertising made six special small and medium enterprise development, advertising and strategic direction, hoping to engage in the advertising industry colleagues and friends and sort out their own ideas, in the future development to avoid detours, steady and rapid development, the development of SMEs break the bottleneck.