Research On Comprehensive Budget Management Of Real Estate Enterprise Group

Since the 1990s, China's real estate industry rose and developed rapidly. Nowadays it has become one of the important mainstay industries and drives the growth of national economy. With constant perfection of the socialist market economy, China's real estate industry is growing normative and mature with fierce competition. Medium and small-sized real estate enterprises start to expose financial risk in capital chain as a result of adverse macro policies. Real estate industry tends to be more centralized, which promises the competition between large-sized enterprise groups is heating up. So it has strong practical significance for researching what management tools can be used to improve softpower of real estate enterprise groups. Comprehensive budget management which is practiced as a modern, comprehensive management tool, can be the very effective way to improve softpower of real estate enterprise groups.This paper elaborates the setup of comprehensive budget management system practiced by a real estate enterprise group,basing on basic theories of comprehensive budget management and the industrial character of real estate industry. It take H enterprise group as an example,elaborating its budget organisation structure,method to set budgetary goals ,procedure of budget-drafting, budget-controlling ,budgetary analysis and evaluation. This paper suggests that budgetary goals of a real estate enterprise group should base its strategy, that BSC should be used in setting budgetary goals and in budgetary evaluation to balance financial goals and non-financial goals,that budget-drafting should base program budget and take cash flow budget as the core, that budget is supposed to be controlled in its implementation process by virtue of early-warning system, approval limits rules and internal auditing.It is expected that the managerial efficiency of real estate enterprise groups can be promoted by virtue of research of this paper.