Feasibility Study Of The Supermarket In LG College

College is a very special market because consumers are mainly university students. Compared with the general business consumption market, this is a special market segment, which can not be ignored and has not yet been fully developed. Therefore, the college campus has a very broad market prospect and tremendous business opportunities. For the development of this particular market, the feasibility study is a preliminary and indispensable aspect in decision-making. This paper is an effort to study the feasibility of the campus supermarket project with the purpose of reducing the faults in strategy, making full use of the limited resources to meet the need of LG university students and provide convenient service for teachers and students. It is great significance for enhancing the standardization, specialization, management, promoting the healthy development of campus supermarket, and therefore being competitive in society.This paper employs the methods of both case study and comparative research, which summarizes the developing tendency and competitiveness of campus supermarket in the future on the basis of introducing its current situation. According to the survey data, the paper obtains the demand analysis and demand forecasting in LG university. By analyzing the general condition of college campus and comparing different sale stations, it explains the chosen address by illustrating its advantages and disadvantages. After full analysis of organizational design, business species and vendor selection, it determines the feasibility of various technologies in the project. It consequently predicts the relevant financial data of this investment, analyzes financial indicators of this project and also the related economy, and comes to the conclusion that it is feasible to carry out this project from the economic point of view. Finally it arrives at the conclusion of the whole paper.From what have been argued in the above sections, it can be seen that the project of LG campus supermarket is feasible. Concerning theoretical knowledge and specific situation in LG campus, this paper provides investment strategy for LG campus supermarket which is helpful for investment decisions, and also points out several suggestions for some problems maybe encountered in the future development.