Implantable Analysis Of Advertising Research,

Product placement sprung up, and people launched this kind of advertising immediately.Argus-eyed audience, eager advertisers,advertising agencies and scholars have promoted the research of product placement. But implantable advertising study showing bottleneck.This article collected more than 500 Chinese and foreign placement of articles articles and books.lt through literature research, case analysis, defined the concept of product placement, clear the development of domestic and international placement context and situation. Domestic and foreign researchers are different from research methods and researchers'points of view.Foreign scholars have already begun research on the product placement, mainly from the perspective of economics and communication. They study the effect of product placement and evaluation mechanisms in order to get better advertising results. Domestic research papers from a theoretical point of view of both the placement of the history and development, there are specific cases from the perspective of the situation and problems.Domestic research focused on the study of domestic film and television product placement, the blog, pop music lyrics and other new media in the placement of inadequate.Research methods are relatively simple.From the researcher's point of view, most researchers implanted affirmed the advertising effect, but some are concerned about the present and future of product placement, and some even think that product placement is useless. Domestic and foreign researchers provided us with valuable information and experience,but these papers do have less. This article tries to analyze controversy of product placement and lack, proposed placement recommendations for further research. This article hopes to study for the placement contribute to the development and practice of modest means.