The Financing Management Of ZZGK Group

Since the Reform and Opening-up, the enterprises in china have becoming more and more. Chosen by the market environment,the fittest survived. Some firms slowly grew into large enterprises or groups, but most of the companies are still marking time or closed down. The fundamental reason is financial issues. By some external objective conditions and their own conditions, the companies also face some difficulties if they want to survive and develop in the highly competitive market environment. Among them, hard to financing has becoming the bottleneck of enterprise survival and development. Therefore, to explore the financing management of companies can not only improve the scientific nature of the financing decisions, but also have a very important practical significance to realizing their own development goals, and promoting the development of economic.This paper is based on the status of hard to financing of enterprises in china, making the company of ZZGK Group as the research object. First introduced the theory of corporate financing management, including an overview of financing, the content of financing management and its development, financing principles, financing process, financing evaluation and financing models. Then analysed the financing management of ZZGK Group, focused on an overview of ZZGK Group, the characteristics and status of ZZGK Group's financing management, the problems and causes of ZZGK Group's financing management. Then studied a case of ZZGK Group's financing project. Finally, proposed sound measures to improve the financing management of ZZGK Group.