The Research Of China's Commercial Banks Personal Financial Services Under The New Situation

After entering the new century, China's national economy has experienced a rapid development period, as of 2010, China's GDP increased 10.3% over 2009, to 5.8786 trillion U.S. dollars, has been ranked the world's second largest economy, per capita GDP GDP has exceeded 4000 U.S. dollars mark, rising living standards of ordinary people, people's savings continue to grow. But in an increasingly high inflation situation, the residents urgently seeking a better way to increase the value of wealth; 2006, China joined WTO, the banking sector 5-year grace period expires, foreign banks have entered China's financial market, the domestic Banking has been a strong impact on foreign financial institutions, domestic banks are pressing for product innovation and service innovation, and their efforts to develop their financial services strategy to deal with the increasingly intense competition. In this context, the Bank of personal financial services retail banking business started to become the strategic focus of increasingly prominent.Since 1996, the Guangzhou Branch of CITIC Industrial Bank launched the first personal financial management business, along with the rapid development of the domestic economy and rising income levels, the bank continued to expand the personal finance market, various commercial banks has also become the main direction of business development. This is the face of foreign banks after WTO accession into the country's positive response, but also among domestic commercial banks with the result of increasingly fierce competition, in line with the overall development of the modern trend of commercial banks. However, due to various factors, domestic banks in the development of personal financial services has not been easy on the road, encountered many new problems. How good and effective personal financial management to solve business problems in the development, improve the banking business, personal finance management and risk awareness, is China's banking industry there is an urgent need to address the problem.In this paper, six commercial banks in the New Era of Personal Financial Services were studied:Part I:writing paper briefly discusses the background and significance, and are summarized in personal financial management of commercial banks, domestic and international business research, after the paper lists the main research methods and ideas.Part II:results of the various aspects of personal financial services of banks in detail the concept of induction, respectively, from the nature of the service object, service mode, the bank's own perspective on the business operations of banks to analyze the personal financial management. Bank of the conceptual analysis leads to specific categories of personal financial services, then the theory on the basis of personal financial services described in detail. Paper separately from the life cycle theory, asset allocation, management theory, capital asset pricing theory and the theory of financial innovation, elaborate on four aspects of personal financial services of banking theory.PartⅢ:First, from the Commercial Bank Personal Financial Services to start the three stages of development, with emphasis on commercial banks in China's current personal financial status of business development. The commercial bank based in part on personal financial management of the business sectors or August 2010, the year the monthly data, starting with a general analysis of the market situation, and from the main aspects of the issue of classification analysis of the current Bank of the specific situation of personal financial services. Finally, the method of induction of Personal Financial Services Commercial Bank of China characteristics were summarized.PartⅣ:the major developed countries from the West Bank personal financial services business development stage and the development status were analyzed, summarized the West Bank of the characteristics of personal finance and business experience, the adoption of our study provide a selective basis.PartⅤ:the key part of the article, the part on domestic and foreign banking business development personal finance comparison, analysis, pointed out that the business of commercial banks in New personal finance problems and the same with foreign commercial banks, the gap between business and further Suggestions to solve the problem stated, in the hope of Personal Financial Services of Commercial Banks in the new period can be good and fast development.PartⅥ:Conclusion. Finally, the full text article summarizes the analysis of the text, study concluded that a simple induction.