Enterprise Strategy Research Of The SDKY Company

With the market changes constantly and competition intensifies, enterprises are facing increasingly complex environment, however, some business managers usually only make short-term business planning and neglect the long-term strategic integration plan when they make developing business strategy. This kind of company will be easy to collapse, bankruptcy, becomes to "shooting star enterprise". Under this situation, the enterprise presented new challenges, companies make long-term planning is imperative, so it is essential to make strategic research.With more than two decades of development history, SDKY Company now has formed to a bearing medium enterprise with more than 360 million RMB yearly both in manufacturing and sales. However, in the process of development, business is facing of many real and potential problems. Based on the internal and external environmental analysis of SDKY Company, this paper combines quantitative and qualitative methods to improve and analyze the strategy, while proposes strategic measures for their development according to the company's long-term development.This paper is divided into five chapters. The first chapter concludes the background study, significance, research purposes and the ways. The second chapter analyzes and evaluates the external environment of SDKY Company. The paper analyzes the Macroeconomic situation of the industry by the PEST analysis to identify opportunities and threats the company facing. The third chapter analyzes and evaluates the internal environment SDKY Company. The forth chapter analyzes and positions the corporate strategy and competitive strategy of SDKY Company and it introduces the strategic objectives of the SDKY Company. The fifth chapter implements and controls the SDKY company strategy. It introduces the implementation strategies and related methods.As I was ever the top leader of planning in the SDKY Company in the past, using my knowledge of the available management theory, on the basis of the analysis of the company's internal and external environment, this paper will make the clear corporate strategy and competitive strategy for the SDKY Company. On this basis, it will break down overall development strategy into various functions of the strategy, then put forward specific views of implementation and control. Hope that this strategy is useful for the SDKY's reformation and the long-term development.