Theory Analyzes And Practice Of Retain The First-line Associate Of Wal-Mart (Beijing) Co.Ltd

With the economic revival of china, the GDP of Beijing has achieved at 1377.79 billion, up 10.2% over the same period of last year. According to the Investigation of Statistics Bureau of Beijing, "The index of Entrepreneur Confidence and Business climate index by sector has come back to a relative higher level, respective achieved at 141.1 and 143.8. Basically reached the state before financial crisis".The needs of labor force to the enterprise of Beijing are increasing gradually. Meanwhile, Hometown is now attracting the labor force more for a series support policy and the district economic development program which were published by the central government recently. The job opportunity and work treatment which is provided by their hometown is now closing to the first tier city. Labor shortage has already spread to Beijing and will sustain a long period.The domestic enterprise is now paying more attention on the associate retain. At the same time, the associate retain is gradually comes to a big problem to the process of the enterprise development. The purpose of this article is to find the most appropriate method of associate retain through analyze a verity of academic method and detail data in Beijing Wal-mart Co. Ltd. This paper based on the analysis of the associate retain at home and abroad on research results, Through the relation analyze between the individual characteristic and turnover reason to seek after the influence of the turnover rate which is coursed by different individual characteristic. In this paper, one of the most important purposes is to discuss the method of associate retain which is determined by the relation analyze between the individual characteristic. After that, this paper attempt to improve the soft and hard environment, which is propitious to the associate retains, through analyze the result of engagement report of Beijing Wal-mart at 2010. And make the relevant summarize to associate retain which is under the new environment in Beijing Wal-mart Co.ltd.Based on the relationship analyze between the individual characteristic and turnover reason, the satisfactions investigate and the will of separation, we discussed the associate retain method by the following factors:"culture, salary, training, people development, career design, and job environment". The study of first-line associates retain in domestic supermarket is not enough now. We attempt to do something which is useful in this period.