Development Strategy Study Of Yanbian Korean Folk Souvenirs

Yanbian Korean folk tourism souvenirs play a very important role in Yanbian folk tourism shopping industry and they are also very important financial resources as the local tourism industry. Tourism souvenirs with folk features can arouse tourists'good memories for the tourism experience, and also allow more people to share their happy feelings.In recent years, the tourism industry in Yanbian has made considerable progress, but the research and development is relatively backward and the development strategy has some errors. The thing about this thesis lies in exploring the characteristics of Yanbian Korean folk culture and grasping the development strategy of Yanbian Korean tourist souvenirs correctly by analyzing the situation.Tourist souvenirs with characteristics of Korean folk can be regarded as effective means of inheritance and development of culture and local customs of Yanbian and they are also the bridge of folk customs tour to the common persons. They include tourists'nostalgia, memories and hopes, as well as permanent emotional links with outsiders. Where there is a tourism souvenir, there is an image of Yanbian Korean folk; the more travel goods are sold, the wider the image of Yanbian Korean folk is spread.The development strategy study of Yanbian Korean folk souvenirs is the accurate positioning for Yanbian folk tourist souvenirs, analyses the formation and development of Yanbian Korean folk culture, studies contrast of South Korea, North Korea and Other Areas of Korean folk culture, and explores the characteristics of Yanbian Korean folk culture. In order to better show the characteristics of the Yanbian Korean folk culture, this paper reexamines Yanbian Korean traditional patterns, the traditional colors iconic mascot. I'am sure it can bring rich individual tourism souvenirs, as well as a new growth factor for Yanbian economy and tourism industry.Let's work hard for the development of Yanbian Korean folk culture and tourism in the double harvest efforts.