A Research About Automobile Companies Marketing Resources Allocation Strategy Based On Hybrid GA

In recent years, the rapid development of China's auto market has attracted many multinational automobile companies and domestic capital investment in the automotive industry. This makes China's automotive industry experience short-term shortage stage soon transferred to the fierce market competition stage, and to some extent, showed overcapacity. The face of the needs of a huge domestic market and the automotive industry internationalization of China's auto industry is not only to train automotive technology R&D capabilities, ability to innovate, improve vehicle technology and quality, it is more important is to build China's auto market competitiveness local brands, car scale, solid market resources, and enhance brand awareness, and the consolidation of the domestic automobile sales and service market, and strive to participate in international competition. Automotive marketing research whenever the will is an important issue. Automotive marketing as an important management activity of auto companies, for the discovery and understanding of customer needs, guide the auto companies to make strategic decisions to open up the auto market, the maximum to meet customer needs, improve enterprise efficiency, and promote enterprise development, the main driving force for China's auto companies to the world.Marketing activities throughout the whole process of business, marketing resources as the core marketing activities through the integration of scarce, limited the marketing resources, to regulate the market with unlimited business activities in the society as a whole, in order to achieve resource optimization configuration and sustainable development of enterprises. Reasonable allocation of corporate marketing resources can guarantee the overall consideration of the different target markets, but also ensures that the focus on fostering new markets. Only a rational allocation of resources in order to use the abilities of corporate marketing, things do their best, so that limited resources to produce the greatest economic benefits.Based on relevant theories, methods, and actual research data, combined with the segmentation theory, the theory of the grid, and marketing strategy theory and other methods to define the car marketing resources; on this basis by analyzing the meaning and characteristics of the enterprise marketing resources, combined with the marketing characteristics of the automobile industry to identify the marketing resources of the auto companies; based on marketing theory, marketing resource classification, be described according to different categories of features to provide the corresponding methods to quantify. This paper summary of the lack of genetic algorithm in resource allocation, and absorption the strengths of simulated annealing to design the hybrid genetic algorithm suitable for solving the resource allocation model. Hybrid genetic algorithm for a specific auto companies actually build a car enterprise marketing resource allocation model, pointed out the auto companies of the marketing resource allocation strategies.