Value Of Viral Video On The Network

Viral online video statement from the "viral marketing" venture capitalist Stevethe Jovi Princeton in1997to describe the free email service Hotmail is the first use ofthe concept. Potential demand similarity between the transmission source and carriernodes, a transmission source or the enterprise value of the dissemination ofinformation like a virus to double the speed of the process of proliferation of thespread and produce the groups sharing. From the initial information to the user,spontaneous word of mouth spread by the user for marketing purposes. Commonlyused with the field of website promotion, brand marketing. Because of this spread isusers spontaneously, almost no cost, like a virus, using quick way to copy theinformation transmitted to hundreds of millions of audience to audience, the numberof information dissemination process in exponential growth. The advantages of thismarketing tool is to spread fast and wide diffusion, cost savings and target highaccuracy. Viral online video advertising can be seen as the latest form of viralmarketing in today's Internet era. It is usually a period of general interest, and creativevideo. Video content and marketing capacity light may also be unrelated general inthe head and tail of the video or subscript or middle conceal relevant marketingcontent, with e-mail, video blog, and Youku, potatoes, cool, Youtobe etc. this videohosting site, so that the spread of a wide range of video clips on the Internet.This thesis will be shipped value of the viral network video of the object of studyand combined with communication theories, virus marketing theory, advertisinglearning theory, respectively, from the viral network video rise, viral network video ofthe spread of power, viral network video new developmenton new areas of applicationof the viral web video. By the value of these analyzes of viral online video to beshipped.