From The "Girlfriend" To See The Successful Development Of Our Native Women's Magazines

July 2011, "Girlfriend" magazine completed the restructuring and established the Girlfriend Media Group.20 years of the ups and downs, "Girlfriend" magazine has grown, no doubt about the successful development. By analyzing the social environment of the "girlfriend" magazine, media environment, peer competition, resolved for the development of it. By the case analysis, contrast,we have analyzed the contents of 2009-2011 of the three published of "girlfriend". In order to find the development path of China's localization women's magazine for reference, we have to find and summarize the "girlfriend" magazine's success.This first part is mainly about the development of the "girlfriend", and elucidate reasons for the research of "girlfriend" magazine, while summing up the present research situation of academic community for "girlfriend" magazine and some of the author's personal opinion; the second part analyzed the positioning of development and theology of the "girlfriend" magazine. Reader's positioning of the Journal restricts the magazine's main set, only the accuracy positioning of localization women's magazines can solve the problem for whom and become success; the third part described the general editorial philosophy of "girlfriend" magazine, and the content of covers, plate design, advertising applications, section settings and other aspects of the analysis; the fourth part analyzed the "girlfriend" magazine integrated into Girlfriend Media Group, however, make the resources integration, marketing channel integration, information integration and other adjustments. In summary, in order to avoid a continuation of the same phenomenon, the localization women's magazines need to integrate their own resources and create a feature marketing method. The analysis of the audience, help the magazine to open up new magazine audience to out of the woods and take the development of group, provide a theoretical basis.