Communication Characteristics Of SNS Social Networking Site Based On Complex Networks Characteristics

When the six degrees of separation theory is fashionable around the world, the social networking based on this idea is also rewriting the history of the internet. The test data from iresearch corporation show that there are three SNS website—MySpace, Facebook, Orkut in the top 10 websites of the global daily flow. In 2009, the scale of users of the social website in china reaches 124 million, closing to 1/3 of the total number of domestic internet users. SNS becomes the mainstream and its market size is about 1 billion. From the history of the internet development, SNS make the social relations networking after social information networking (web portals), personal information networking (Blog) and consumer behavior networking (e-commerce site)so that the true community is copied on the network on a large scale.SNS social network is established base on the social relations ideology. It provides a new type of internet information dissemination on the strength of relationship, which is the interpersonal relations in the real world extend to the virtual space. Differently from the previous internet communication model, SNS social networking platform is more open and people on the internet gradually evolve into the individual owned the true identity from illusory ID. At the same time the new model brings a series of new communication phenomenon——the most notable is Obama who was dubbed "Internet President" title won the presidential election by using social networking in 2009. We should how to understand the communication characteristics of this platform and how to manage and utilize well this new communication tool. The paper analyzes the SNS features from the perspective of the complex network The complex network communication does not simply mean that the network is complex so the communication is complex, while it more emphasizes that we should consider the communication phenomenon as the complex thinking theory. The SNS which is based on the six degree of separation theory is scale-free networks-a typical complex networks. So the article from the four specific characteristics of complex networks analyzes relatively in the SNS communication relatively the transmission propagation, the transmission results and transmission controlling features. The SNS website information communication is very complex and seems to be no rules to be followed, but nobody can prevent it from integrating into our life as a new communication tools which can conform to the needs of people. In the SNS huge network each internet user is occupying the position of the node. Finally, the paper discusses that how we should use adequately our position in the SNS website to make the information dissemination achieve the best results. That means we have to learn to run our own social network.