Web Site Of Corporate Implement The Basic Strategy Of Search Engine Optimization

With the rapid development of Internet economy and the popularity of the network's in-depth ,search engine has become a very important stage which show their image. Therefore, this thesis is the perspective from the optimization strategy, the enterprise site search engine optimization has in-depth study and exploration. SEO (Search Engine Optimization) is by understanding the various search engines work, how to crawl the Internet web page, how to index and how to determine their impact on a particular keyword search results, to the overall structure of the web site, web page content and links to the associated optimization, improve their search engine in particular the ranking of search results and improve site traffic, then enhance the site's ability to sell or promote the technical ability. This paper summarizes the research situation and the reality of the enterprise,this paper summarize and integrate four search engine optimization strategy for companies, it contains domain name strategy, web design, planning strategies, keyword strategy, and link strategy. Focus on the core strategy of search engine optimization - keyword optimization strategy to do a thorough research and analysis. Keywords optimization strategy consists of two phases: the first is extraction ofkey words; the second is the keyword insertion. With depth study of small-world network model based on the keyword extraction model, the small world network model extract key words ,only basis for the semantic analysis of word extraction and did not take into account other aspects. Made after study of its improved model, the weight is about location and word frequency small-world network model with a combination of co-extracted keywords. This article also gives the position and word frequency weights calculation. Finally, This paper gives a detailed analysis and elaboration in the second phase of the location of key words.The final chapter use data for the two models on the effects of detailed analysis and verification, the initial recognition of the improved model, this paper integrate two methods and extract key words, it achieve the desired effectin Keyword extraction accuracy.