News Presenters Credibility Of The Study

The mainly problem of this paper is how to build and change the anchorman's credibility. The research object is the anchorman in the radio and TV news program. Through analyzing the basic of relationship of the news program and the anchorman, this paper explains the anchorman is the key to improve the news program credibility. Trying to build and analyzes the anchorman's credibility generated patterning, this paper discusses and summarizes the anchorman's credibility theory, suggests the host business and personality charm are the core components of anchorman's credibility. Combining the literature review of media credibility and anchorman's quality and social image survey results, this paper summarizes the lack of anchorman's credibility characterization, analyzes the basic reasons for the lack of anchorman's credibility. At the end of this paper, some suggestions were put forward on how to ascend anchorman's credibility.