The Custom Maintenance Application Of Data Mining In Telecommunication

It puts forward higher requirements to China Telecom's marketing model and means - specific differentiated marketing, that the telecommunications market continues to mature and increasingly fierce competition. Facing of a large number of user information and operating data, how to effectively segment customers, extract the target customer lists and choose the right marketing model is the key task of marketing support systems. This paper aims to explore data mining demand solutions, the use of data mining on massive data processing power of enterprise data, providing marketing support for marketing departments are required to list the high-loss probability of customer data and recommendations targeted marketing model. The data mining tool is SPSS's software of Clementine. According to CRISP-DM process, the project mainly discuss on the application of steps business understanding, data understanding, data preparation, model building, model evaluation, model deployment to explore.