| The basketball has attracted hundreds of millions of enthusiasts from more than 200 countries and regions of the five continents to play in person or other ways due to its strong participation, high appreciation and entertaining values, after more than one hundred years'development. And since the professional reformation of CBA in 1995, it has become one of the most popular sports events in China. People can get esthetics emotional experience and spiritual pleasure while watching, and the significance of the A1l-Star Game is just as well as it.In modern society, people are facing with tremendous pressure and fast rhythm of life and production. Therefore, people's demands of entertainment and self-development have reached to an unprecedented height. Entertainment and health reflect human's fundamental needs of the sports and their aspirations of happy lives, which indicate the direction of free spirits. And as one part of the humanistic spirit, the entertainment spirit is a yardstick for measuring social civilization, and it represents a positive and healthy lifestyle and state, which is closely related to everyone's life quality. Therefore, the spread and popularization of the entertainment spirit is helpful for people lived in modern society to develop healthy and positive life style, get used to the high pressure, promote the full developments of the individuals and improve the quality of their lives.This paper analyses the entertainment spirit of Chinese professional basketball as reflected by CBA All-Star game through literature, case study, interview and text analysis. The author have read books and papers on sports theory, sports esthetics and communication; and have interview a technique delegate and a judge who had took part into the work of CBA games, several basketball editors of the former CBA official website (www.sohu.com), and experts on sports administration and sports esthetics, and got much guidance on CBA A1l-Star Game and entertainment spirit of the professional basketball; and also have chosen the 2008 CBA A1l-Star Game as a case and several videos and coverage of CBA & NBA All-Star Games as texts, and analyzed the entertainment spirit of the Chinese professional basketball from the following aspects, like the design and arrangement of activities, pre-game propaganda, behaviors of every parties and the coverage of the media, and etc.This paper analyzed the status quo and influential factors of the entertainment of the Chinese professional basketball, and summed up appropriate ways of constructing according to the revelations made by the NBA and United States artistic basketball, and tried to put forward corresponding countermeasures and suggestions to help the cultivation of entertainment spirit and aesthetics to the Chinese professional basketball as well as the Chinese people.The conclusions of this study are as follows:the entertainment spirit is useful in improving the commercial value and social influence of the CBA; the entertainment spirit of Chinese professional basketball has formed its reserved and reticent characteristics; the construction of the entertainment spirit of Chinese professional basketball is of essential significance; and it has many ways. And the suggestions of this study are as follows:the CBA should promote healthy entertainment spirit; to strengthen its integration with China's social environment; to bring the famous players'influences into full play; and to constantly deepen the cooperation with the parties. |
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