Yunnan Urban Leisure Product Development

With the general improvement of living standards, people have more and more disposable income and free time so that their leisure demands are increasing day by day. Therefore, leisure has become a basic lifestyle of contemporary people, especially of urban people. As cities have higher levels of economic development and service and there is clear and fixed time division in cities, cities have better conditions to develop leisure than the rural areas, urban leisure came into being. But in cities, we must develop a variety of urban leisure products to meet people's growing leisure demands. There is no exception in the cities of Yunnan.On the basis of reviewing the theories and practices related to Leisure. Urban Leisure and Urban Leisure Products, this paper proposes the connotation and characteristics of urban leisure products. And in this paper, through the analysis of the development status of Yunnan urban leisure products and combined with case studies, the cities in Yunnan are divided into three types to discuss their urban leisure products' development and some thoughts of how to develop the urban leisure products in the economically underdeveloped cities are put forward. The content of this paper mainly includes the following aspects:First, on the basis of the correct understanding of the concept and nature of leisure to recognize urban leisure, the connotation and basic characteristics of urban leisure product are discussed; Second, according to the aggregation degree of urban leisure products in the cities of Yunnan, and its external consumption, etc. the cities of Yunnan are divided into three types to discuss their urban leisure products'development. In addition, this paper analyzes the status quo and significance of the development of Yunnan urban leisure products in a detail; Third, combined with cases, the development of Yunnan urban leisure products is analyzed and some specific requirements to develop the urban leisure products in such three types of Yunnan cities are proposed; Fourth, according to the reality of Yunnan and the basic characteristics of urban leisure products, thoughts of how to develop popular urban leisure products for Yunnan cities are put forward.This paper has an exploration of how to develop urban leisure products in Yunnan cities. The development of urban leisure products in Yunnan cities, not only can meet people's leisure needs, making their life in cities better, but also has a great practical significance for Yunnan to achieve tourism "Second Pioneering" and promote tourism and ethnic culture industry better and faster development. Meanwhile, it also offers some lessons for the economically underdeveloped areas to develop their urban leisure products.