The Research Of The Box Office Marketing Strategy In Taiyuan Division Of CBA

The thesis through questionnaire for Taiyuan audience in order to learn their Satisfaction and requirement for performing market, ticket prices, ticketing channel and promotion methods.Then according to the marketing theory from McCarthy's "4p" principles to locate the target market to set up the box-office marketing strategy which is suitable for Taiyuan market.When the manager set up the marketing strategy they should look the amazing performance as primary goal, and then to strengthen the team in training with the clever, ultimately winning goal. Meanwhile, the players need continue to develop good professional ethics and professionalism.In the aspect of pricing strategy while a breakdown of the price range of prices for seats to be appropriately adjusted. Overall, segments for the low, medium, high three prices.For different occupations, different age groups to develop special price of consumption.Sale channels for consumers in different regions, especially in the field can be convenient to buy tickets; the manager needs to provide a variety of sales channels. In Xiaodian district, Yingze district, Xinghualing district that consumers focus on the locale at the ticket sales agency, providing online or telephone booking way in order to facilitate foreign consumers.Marketing strategy for loyal customers and the club manager needs to have their contact information, making it to the fans associations, tickets, just like a membership card to enjoy the promotions. The development of promotional activities also developed according to different age groups, according to a single ticket to develop the different needs of buyers, according to the different behavior of consumers making.On the Club public relations strategy, enhance its image from the first start. Secondly, pre-game coverage of the news media, the club held a news conference before the game, newspapers, magazine, online media propaganda and broadcasting radio and television broadcast advertising films for propaganda.The club and fans to keep the interactive activities, closer to the distance between the fans.