Research On The Competitive Strategy Zhengzhou LG Institute Under The New Situation

The private colleges which are excluded from the national plan for enrollment are still in their starting stage and they focus on the professional skill training. With the tendency of decreasing numbers of state owned college appliers and national plan of extending enrollment scale, if those private colleges follow their old routine, they would be eliminated out of the market for sure. They can only survive by transform actively and taking suitable development strategies.On the basis of the investigation on the private colleges and related literature review, this article takes the Zhengzhou LG Institute as the object of study, giving the whole and complete thought and strategy on the development of the private colleges by analyzing thoroughly the inside and outside environment of the study object, drawing up the specific and practical plan for the development of the private colleges by exploring the five aspects of operating procedure, marketing management, teaching management, financial management and human resources respectively. As the new entrant in the market, they should take the stopgap strategy to strengthen their core competitiveness, which means they should try to explore the areas that state-owned colleges haven't involved in, design the courses in great need while have no existence in state-owned colleges, offer services that state-owned college have no access to. As for marketing, they should promote effectively with the low cost and value the online marketing and construction of the enrollment team on the principle of maximizing the benefits. In teaching management, they should keep on educational reform and innovation and attach importance not only on obtaining the academic certificate but also on the training of the professional skills and perfection of the personalities to bring up professionals the society needs. In financial management, they should increase income and decrease expenditure by reducing investment on real estate and raising funds through practical ways. In human resources, they should build their own teaching group and enrollment team, make sure they put every employee in the right position and make full use of every talent. Zhengzhou LG Institute can only find its way out by taking a way of its own characteristics in circumstance of its own condition.