Research On Development Status And Marketing Perspectives Of Curling Sport In China

Curling originates from Scotland in the 14th century; flourish in Canada which Competitive level and base of masses are stronger in the world. Curling sport was introduced into China form Japanese in the 1990s, which mainly develop in the northeast of China. As a new sports items which competitive level is developing very fast in recent years, especially in the world championships women curling of china won gold medals great impacting and increasing social popularity. But now mass base of curling sports in China is still relatively weak, lacking of professional talents and reserve force, slowly development of industrial construction. The potential market needs further mining. Although some domestic scholars also noticed these problems and do some researches, most mainly focus on the athletic field, how to apply marketing operation to further popularization curling sport fitting for Chinese people engaged in, which is still in the blank. Therefore, research purpose of this dissertation is: applying knowledge of Microeconomics, Marketing and Consumer Behavior, do analysis and study on market prospects and consumption demand of curling sport in China and draw the constructive conclusions and recommendation for the following pages. The results are as follows: 1 the existing curling venues, not only not optimistic about the overall population less, and lack of professional curling hall. 2 key curling equipment the current domestic production, serious without ability dependence on imports, the price is high. 3 the lack of training curling professional organization or institution, backup talents construction the serious lag. 4 news media publicity of curling, project popularity is not high. 5 curling teams training management system wasn't strong enough, training funds sources of a single, failed to cause enough attention, not their authorities to build long-term development mechanism. 6 curling mass foundation is weak, the popular development should be further enhanced with the possibility of realizing mass popularity. 7 curling industry development, the market supply less optimistic demand, the market price is higher, but the wide prospect of market.