Research On The Sports Soft Power And Its Role In The International Relations

This article analyses and clarifies the role of the sports soft power by a large amount of information and evidences. Firstly, it introduces the soft power of Physical. It points out that the sports soft power is the ability to affect other countries or regions by the unenforceable way such as attraction, infiltration, which is expressed by the soft factors in the sports activities, such as the ideas, concepts, systems etc. It was divided to three parts:Institutional sports soft power and adventitial of the sports soft power and assimilation of the sports soft power. The sports soft power is shown by physical values, sports system, physical culture and sports process specific. It is accessibility, traditionality and modernity. In addition, its effect can be added. Secondly, it analyses the approach of realizing of the sports soft power. The effect of the sports soft power mainly is expressed by three ways:sports stars, sports organization and the Olympic Games. Lastly, it dissertates the sports soft powers' function in the traditional international relations and replying to the new problems. It points out that the sports soft power can promote comprehensive national strength, promoting international cooperation, and promoting the development of new international order; it plays a critical role in replying to the new problems in the international relations, for example, on improving relations between ethnics, eliminating terrorism, and protecting environment. At the same time, Research the limitation of the sports soft power in all parts.