Research The Trademark Prior Rights Conflict

Trademark law is its use of the trademark owner's trademark rights, as a kind of civil rights, as with other civil rights, there will be conflict of rights.The realization of rights depends not only on sound legislation, also depends on a fair judicial process. We know from the history of the law, regardless of how the law developed, it is difficult to completely eliminate the incompatibility of legal and rights conflict.Concerned about the conflict of rights not only to focus on its application of law, should be more concerned that the conflict behind the choice, benefit trade-offs, to find the best way to solve the conflict of rights, the pursuit of social benefit maximization.Broad and universal rights of the conflict took place in various areas, specific to the field of intellectual property, rights, conflict is an undeniable objective reality.Intellectual property rights more and more conflict in our side. Trademark is an important part of intellectual property, much of its economic value of market players of all ages.This article discusses the trademark conflict with prior rights and the common types of meaning, of a trademark conflict with prior rights, and proposes a solution prior trademark rights and conflict resolution principles and measures.