| Natural crisis and the emergence of public crisis has a serious impact on social work properly,for people's life and property also pose a threat,on the environment also caused some damage,for the government,how to reasonably effective in crisis the crisis public relations,is the government establishing good image and improve the credibility of a extremely important content.The current our country is the key period of economy transition and the social transition,various problems and contradictions are endless,inevitably caused by all kinds of crisis. the government and the society must take some measures to respond and handle public crisis,how to effectively prevent and deal with the crisis has become an important topic of our government.This first chapter is introduction.The article mainly points out this article studies international background and domestic background.The purpose of the research.The government crisis management is to construct a socialist harmonious society's important content,is the government improve the inner need ability of handling crisis,establish credibility.Pointed out the research defects of current crisis public relations,Put forward the innovation points of the article.The second chapter,explain the government crisis public relations related concepts from the basic theory. The basic concepts,classification and characteristics of public crisis,the subject,contents,functions and category of the government crisis public relations,the principle of the government crisis public relations.analyzing problems and errors of the government crisis public relations.The third chapter, analyzing the United States and Japan government crisis public relations of the development ,the crisis public relations problems existing in the process,summarizing the experience, learn from mistakes,find some ways of our country.summarizing the principle of enterprise crisis public relations,strategy,rapid response and actively,attitude priority,putting public benefit in the first place,calm decision,using the media.The fourth chapter, introduce the background of the case,the course of event,summarizing the experience of the event handler.The fifth chapter, is the key point of this article,putting forward the Suggestions in the government crisis public relations. |