The Application Of Traditional Visual Elements In Candy Package Design

With the increasing expansion of wedding gifts market, Candy Package, which contains the basic concept and the aesthetic perception of traditional Chinese culture, reproduce the traditional Chinese culture ideas and propagate the national spirit, has become an embodiment of spiritual value for modern people. One of the main tendencies of Wedding Candy Package in the future is how to design a unique package with strong traditional characteristics and distinctive area human culture features.This paper starts the research with wedding candy package design culture, firstly, analyses the current situation, development trend, package forms and colors of wedding candy; then, study consumer's psychology and behavior when they are purchasing wedding candy from the perspective of wedding candy package design; and lastly probes into the design features of wedding candy package so as to develop a new concept of inheritance and development of traditional traditional elements in wedding candy package design.