Content Analysis And Characteristic Study Of Mopping Daily

Mopping Daily, was founded in June23,1932, and it was the core newspaper of the Kuomintang army newspapers system. Principal stuff members were from the Whampoa Military Academy and the Three People's Principles (Nationalism, Democracy, the People's Livelihood) Practicing Organization. However, such a special newspaper with far-reaching effect has not attracted the attention of the news history academic for a long time.Based on the fact of absence of academic research in Mopping Daily, after extensive reading of the microfilm of Mopping Daily, and wide range collection of related materials, the author gets to know that "leader worship" was the main point of the newspaper and "transformation from a military newspaper to a political newspaper with army features" was it's main stream. With "maintaining stability at home and resisting foreign invasion","Chiang value system","military spirit cultivation"."professional war coverage" as the starting point and analytical framework, also other measures such as combination of literature analysis, case study, comparative analysis,sample analysis, a combination of the macro and micro perspective, this paper in details analyzes the foundation background, the foundation cause, evolution path, main points of the contents and it's transformation trace of the Mopping Daily, and why the newspaper was founded. This paper also thoroughly studies the newspaper's daily operation, thus exhibiting a full image of the newspaper which is ignored for a long time in academy.This paper believes that Mopping Daily, reported plenty of war news rapidly and correctly in time of war. Meanwhile this newspaper also assumed the responsibility of prevailing the military culture, infusing army spirit in soldiers and encouraging soldiers and civilians to fight. In addition, the Mopping Daily, also had some coverage in world affairs and their changes, it was a model for KMT army journals system. It also played a very important role in criticizing warlords' setting up separatist regimes and high ranking officials'in KMT acting with their own free wills, in appealing for the construction, national unity and maintaining stability at home and resisting foreign invasion. At the same time, Mopping Daily, served as a leading newspaper in getting rid of degenerate practice, advocating the rebuilding of value system and promoting "leader worship", but this labeled the newspaper as Chiang Kai Shek-supporting. Serving as Chiang Kai Shek publicity organization, the Mopping Daily unavoidably became a platform for his speech. It was an organ for Chiang Kai Shek to mobilize national people and publicize abroad. The supplement of the Mopping Daily,, was not a entertaining one in tradition, but a comprehension one which positively answered the call for social theme with awareness of rescuing the nation and a strong sense "leader worship".