Advertising Phenomenon Of Language Variation Research

The article first deals with commercial advertising language and concepts,defining the variation of language.Contrast the feature of the advertising language,especially after 2000,analysis and cataloguing on the television, newspapers,periodicals,media ads appearing language,to explore the reasons for the advertising language from both the subjective and objective aspects.At last use the questionnaire survey to investigate the attitude of public.Through the analyzing to understand the attitude of public,explore the negative impact of the variations phenomenon of advertising language.Provide reference of advertising creators better creative advertising and specification of advertising language.