The Game Features Studies About Post-Modernistic Advertisement

Post-Modernism is a kind of culture type which subvert orthodox and with games feature. Post- modernistic advertisement as mass culture in the consumption age, become to have more and more"playful"characteristics and trends, as"the aesthetic of daily life"rapid spread world widely. As an art form with strong commercialization, Post-modernistic advertisement with"playful"has a certain degree agreed with aesthetic situation of mass consumption society. This paper starts from the relationship between post-modernistic advertisement and mass culture, analyze the post-modernistic advertisement emerge background, characteristics,"playful oriented"trends various of"playful"forms which come from the voice of"daily aesthetic"of the post-modernistic advertisement mass culture in the consumption age. And verify post-modernistic advertisement"playful aesthetic"is a kind of refresh form of humanism while alert post-modernistic advertisement"over playful"will cause a carnival which lost Humanistic value landscape .