Comparative Study Of Chinese And Japanese Address Forms From The Politeness Principles

With economic globalization, as neighboring countries, Cross–cultural communication between China and Japan become more and more frequently. But the ensuing phenomenon of pragmatic failure also appeared a lot. From relevant information, there are fewer scholars to research on the study of the relationship between Chinese and Japanese salutations and politeness principles in the past. This paper will attempt to fill in this blank.Salutation is an essential part of interpersonal communication, and it can best reveal the co-variation between language and society. Appropriate salutation is the precondition of ensuring successful communication. This paper analyzes these similarities and differences of Chinese and Japanese salutations by the method of comparative analysis from the perspectives of sociolinguistics and pragmatics. And it focuses on these similarities and differences from the point view of politeness principles then make explanations from their different underlying cultural values. In addition, it points out the study of salutation have a huge impact on guiding how to avoid pragmatic failures in cross-cultural communication.This paper mainly discusses these similarities and differences of Chinese and Japanese polite address forms. Polite phenomenon is a common phenomenon, but what is polite? For different language, they have different expressing ways. In polite address forms, Chinese and Japanese have big differences. Especially in the use of honorific address forms. So it caused serious pragmatic failures. The consequences of pragmatic failures is more serious than grammar mistakes, it will reflect a person's personality. So this paper wants to find the resource of different cultures to help us avoid pragmatic failures.